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Manufacturing Businessesmachine, manufacturing, yatch, building, production, company, wharehouse, software, hardware, Underpads and incontinence aids
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Manufacturing , , hardware, software, wharehouse, company, production, building, yatch, manufacturing, machine, , tas, QLD, victoria, tasmania, perth, queensland, sydney, canberra. NSW, western australia, Australia, brisbane, melbourne. |
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Private Client | Accomodation | Accounting
| Advertising And Media | Builder Or Trade | Coaching And Planning
| Events | Health And Fitness | Law | Auto | Manufacturing | Promotions | Retail Or Distribution | Tourism | Web Services | Party Hire | Business Broker | Auto Accessories | Boat Charter Services | Car Hire | Signwriters | Billiard Tables & Accessories | Weddings | THE CREATIVE IDEA
The idea was Ming Mong. The spoof competitive sport of picture messaging in which players would
attempt to outwit and put down their opponents by way of 'cheap shot' picture and text messages.
The campaign was executed through the line and ranged from a TV campaign right down to
merchandising and the creation of an actual event. The brand platform 'Made For Messaging' sat
above the whole campaign.
The TV commercial took the form of a mock chess like competition in which the old master was
beaten by the young upstart Rupert Bowman. In a macabre and unforgiving show messaging the
smug old master was a reduced to a washed up has been. (see Figure 5)
Part of the overall campaign was to promote MMS handsets. Rupert Bowman, as the new Ming
Mong World Champion endorsed the new Nokia 3200. (see Figure 6)
These executions celebrated 'classic' moments in Ming Mong history. (see Figures 7 and 8)
This campaign also included an element which encouraged participation in this sport. We devised
'Refill' stations where players could stock up on appropriate images by taking photos of the images
for later use. We also sent a 'Mischief manual' to the Manufacturing base to ensure they had good images
at their disposal for their own games of Ming Mong. (see Figures 9, 10 and 11)
The Ming Mong idea was further extended into a real event, player's merchandising, in store,
packaging and a website
Just as they should encamp, so they should set out, each one at his place, according to their [three-tribe] divisions. |
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