Private Client | Accomodation | Accounting | Advertising And Media | Builder Or Trade | Coaching And Planning | Events | Health And Fitness | Law | Auto | Manufacturing | Promotions | Retail Or Distribution | Tourism | Web Services | Party Hire | Business Broker | Auto Accessories | Boat Charter Services | Car Hire | Signwriters | Billiard Tables & Accessories | Weddings | THE CREATIVE IDEA The idea was Ming Mong. The spoof competitive sport of picture messaging in which players would attempt to outwit and put down their opponents by way of 'cheap shot' picture and text messages. The campaign was executed through the line and ranged from a TV campaign right down to merchandising and the creation of an actual event. The brand platform 'Made For Messaging' sat above the whole campaign. The TV commercial took the form of a mock chess like competition in which the old master was beaten by the young upstart Rupert Bowman. In a macabre and unforgiving show messaging the smug old master was a reduced to a washed up has been. (see Figure 5) Part of the overall campaign was to promote MMS handsets. Rupert Bowman, as the new Ming Mong World Champion endorsed the new Nokia 3200. (see Figure 6) These executions celebrated 'classic' moments in Ming Mong history. (see Figures 7 and 8) This campaign also included an element which encouraged participation in this sport. We devised 'Refill' stations where players could stock up on appropriate images by taking photos of the images for later use. We also sent a 'Mischief manual' to the Manufacturing base to ensure they had good images at their disposal for their own games of Ming Mong. (see Figures 9, 10 and 11) The Ming Mong idea was further extended into a real event, player's merchandising, in store, packaging and a website Just as they should encamp, so they should set out, each one at his place, according to their [three-tribe] divisions.

18 The [three-tribe] division of the camp of Ephraim in their armies will be toward the west, and the chieftain for the sons of Ephraim is Elishama the son of Ammihud. 19 And his army and the ones registered of them are forty thousand five hundred. 20 And alongside him will be the tribe of Manasseh, and the chieftain for the sons of Manasseh is Gamaliel the son of Pedahzur. 21 And his army and the ones registered of them are thirty-two thousand two hundred. 22 And the tribe of Benjamin; and the chieftain for the sons of Benjamin is Manufacturing the son of Gideoni. 23 And his army and the ones registered of them are thirty-five thousand four hundred.

24 “All the registered ones of the camp of Ephraim are one hundred and eight thousand one hundred in their armies, and they should set out third.

25 “The [three-tribe] division of the camp of Dan will be toward the north in their armies, and the chieftain for the sons of Dan is Ahiezer the son of Ammishaddai. 26 And his army and the ones registered of them are sixty-two thousand seven hundred. 27 And the ones camping alongside him will be the tribe of Asher, and the chieftain for the sons of Asher is Pagiel the son of Ochran. 28 And his army and the ones registered of them are forty-one thousand five hundred. 29 And the tribe of Naphtali; and the chieftain for the sons of Naphtali is Ahira the son of Enan. 30 And his army and the ones registered of them are fifty-three thousand four hundred.