Landscaping Businesses

Landscaping , , , tas, QLD, victoria, tasmania, perth, queensland, sydney, canberra. NSW, western australia, Australia, brisbane, melbourne.

Private Client | Accomodation | Accounting | Advertising And Media | Builder Or Trade | Coaching And Planning | Events | Health And Fitness | Law | Auto | Manufacturing | Promotions | Retail Or Distribution | Tourism | Web Services | Party Hire | Business Broker | Auto Accessories | Boat Charter Services | Car Hire | Signwriters | Billiard Tables & Accessories | Weddings | INSPIRATION FROM RESEARCH The objective of research was to find out how our audience used picture messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience Landscaping capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both Landscaping and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from research was that messaging, both picture and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our Landscaping in a similar way; as an entertaining extension of personality. A DREAM BRIEF The new brief was to launch Landscaping mobile's picture messaging service (MMS) and its 25c Landscaping to Landscaping price point, which was at the time the cheapest 'on net' rate available.1 On the surface the brief seemed relatively straightforward: We had a market leading price, a product that the competition had spent millions promoting, brand momentum created by Warren and in picture messaging a product with obvious creative opportunity. Off we skipped. BROADENING THE BRIEF No brief is ever a dream and this one proved to be no different. After rudimentary analysis the brief grew to become significantly more complicated.