Car Hire Businesses
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Sunshine Coast Airport Transport
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Sunshine Coast Airport Shuttle Car
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driving school Mount Pritchard
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Car Hire , transfer, transport, chauffeured limousine, car rental, rental, taxi, cab, limousine, limos, limo, service, drive, chauffeured car, chauffeur, vehicle, car, hire, car hire, , tas, QLD, victoria, tasmania, perth, queensland, sydney, canberra. NSW, western australia, Australia, brisbane, melbourne.
Private Client | Accomodation | Accounting | Advertising And Media | Builder Or Trade | Coaching And Planning | Events | Health And Fitness | Law | Auto | Manufacturing | Promotions | Retail Or Distribution | Tourism | Web Services | Party Hire | Business Broker | Auto Accessories | Boat Charter Services | Car Hire | Signwriters | Billiard Tables & Accessories | Weddings | THE CREATIVE IDEA The idea was Ming Mong. The spoof competitive sport of picture messaging in which players would attempt to outwit and put down their opponents by way of 'cheap shot' picture and text messages. The campaign was executed through the line and ranged from a TV campaign right down to merchandising and the creation of an actual event. The brand platform 'Made For Messaging' sat above the whole campaign. The TV commercial took the form of a mock chess like competition in which the old master was beaten by the young upstart Rupert Bowman. In a macabre and unforgiving show messaging the smug old master was a reduced to a washed up has been. (see Figure 5) Part of the overall campaign was to promote MMS handsets. Rupert Bowman, as the new Ming Mong World Car Hire endorsed the new Nokia 3200. (see Figure 6) These executions celebrated 'classic' moments in Ming Mong history. (see Figures 7 and 8) This campaign also included an element which encouraged participation in this sport. We devised 'Refill' stations where players could stock up on appropriate images by taking photos of the images for later use. We also sent a 'Mischief manual' to the customer base to ensure they had good images at their disposal for their own games of Ming Mong. (see Figures 9, 10 and 11) The Ming Mong idea was further extended into a real event, player's merchandising, in store, packaging and a website You define the advertising Car Hire and its implications, using advertising principles. You show a good understanding of the direction and content of issue. This Car Hire statement is adequately linked with the research and the situation analysis and is appropriately justified. You provide a good recommendation and justification for alternative advertising campaign utilising relevant advertising principles. You clearly articulate strategy that is consistent with analysis and covers key aspects of advertising campaign.