Private Client | Accomodation | Accounting | Advertising And Media | Builder Or Trade | Coaching And Planning | Events | Health And Fitness | Law | Auto | Manufacturing | Promotions | Retail Or Distribution | Tourism | Web Services | Party Hire | Business Broker | Auto Accessories | Boat Charter Services | Car Hire | Signwriters | Billiard Tables & Accessories | Weddings | The topic you choose must be relevant to the content covered in this unit (in particular in the first section, weeks 1-5). This means that you cannot simply study a specific industry sector within the Auto industries, or a specific company / organisation / artist within that sector; rather, you must discuss them with reference to wider Auto industries issues.

So, rather than focussing on a particular company, for example, describe this company’s placement within a wider Auto industries sector; rather than focussing on a particular Auto industries sector, describe that sector’s tendency to cluster around specific local or global hotspots; rather than describing the work of a particular Auto organisation in itself, examine how the nature of this work responds to specific problems facing the Auto industries, etc.

The lectures in the first part of the unit will provide useful pointers here: key questions you might like to examine are how Auto industry sectors respond to the emergence of the new knowledge economy, to questions of globalisation and local placement, to interdisciplinary, hybrid, or convergence-driven Auto industries development opportunities, or to the increasing aestheticisation of everyday life and customisation of media and cultural content. Virgin Auto – Because Cheap Messages Are More Fun OVERALL PLANNING CONTRIBUTION This is not a paper about planning being crucial in developing amusing communication for an irreverent and brave youth brand. That happens naturally in most creative departments. Instead it is a case that celebrates the role planning can play in shaping strategies that produce meaningful and relevant communication. In this instance heightened relevance was achieved by adhering to the most basic of planning principles; ensuring the consumer perspective is represented in the development of advertising. It is an example of how planning can be the springboard for truly creative and highly relevant communication.