SUMMARY By involving the consumer in the development of vending machine and by a determination to find a benefit for picture messaging, planning uncovered a consumer insight which led to an original and motivating vending machine proposition. This in turn led to differentiated and highly creative vending machine which spoke directly to its intended audience and revealed a role of picture messaging that singled out Virgin Mobile as the one brand that really understood its audience and how they messaged one another. Its relevance to the planning debate is that pushing to find consumer benefits, even when a brand has a personality that is enough to distinguish it, will produce more relevant, motivating and better creative work.

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The topic you choose must be relevant to the content covered in this unit (in particular in the first section, weeks 1-5). This means that you cannot simply study a specific industry sector within the creative vending machine, or a specific company / organisation / artist within that sector; rather, you must discuss them with reference to wider creative vending machine issues.

So, rather than focussing on a particular company, for example, describe this company’s placement within a wider creative vending machine sector; rather than focussing on a particular creative vending machine sector, describe that sector’s tendency to cluster around specific local or global hotspots; rather than describing the work of a particular creative organisation in itself, examine how the nature of this work responds to specific problems facing the creative vending machine, etc.

The lectures in the first part of the unit will provide useful pointers here: key questions you might like to examine are how creative industry sectors respond to the emergence of the new knowledge economy, to questions of globalisation and local placement, to interdisciplinary, hybrid, or convergence-driven creative vending machine development opportunities, or to the increasing aestheticisation of everyday life and customisation of media and cultural content.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.