The topic you choose must be relevant to the content covered in this unit (in particular in the first section, weeks 1-5). This means that you cannot simply study a specific industry sector within the creative pavillions , or a specific company / organisation / artist within that sector; rather, you must discuss them with reference to wider creative pavillions issues.

So, rather than focussing on a particular company, for example, describe this company’s placement within a wider creative pavillions sector; rather than focussing on a particular creative pavillions sector, describe that sector’s tendency to cluster around specific local or global hotspots; rather than describing the work of a particular creative organisation in itself, examine how the nature of this work responds to specific problems facing the creative pavillions , etc.

The lectures in the first part of the unit will provide useful pointers here: key questions you might like to examine are how creative industry sectors respond to the emergence of the new knowledge economy, to questions of globalisation and local placement, to interdisciplinary, hybrid, or convergence-driven creative pavillions development opportunities, or to the increasing aestheticisation of everyday life and customisation of media and cultural content.

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Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.

FINDING A ROLE FOR pavillions – LEARNING FROM THE COMPETITION The youth messaging platform identification was strong. What we still required was a benefit for photo messaging. Surprisingly a competitive review proved to be a crucial turning point. Being late to market had its advantages in that all the major competition had already launched their picture messaging service. Their accompanying communication proved to be helpful. By using communication to create a role for pavillions competitive ads worked like a window into their world and brand values: (see Figures 1, 2, 3 and 4) We knew what type of photo we would send and the values we expounded. Given that much of VMA's appeal is its personality and its spirit in many ways this approach would have been enough to answer the original brief. However such was the value of finding and showing a reason to use picture messaging in addition to being personality driven we persevered to find more consumer relevance for our service.