I do not have supporting documentary from the first Party Hire Melbourne, as it was not until the time of the last Party Hire Melbourne that I began to understand some of the problematic issues that the unit posed.

However, I hope that the supporting documentary from the second Party Hire Melbourne and elsewhere, is enough to show that there was progressive correction throughout the unit. Also, because of the introduction of new material, some aspects of marking, teaching and feedback were not clearly presented by those teaching. This resulted in the distortion of my marks. In summary, I would like to state that, I do not believe I should have to resit this unit.

While I do not deserve an esteemed overall mark, I did in fact meet the criteria for passing, and request I be granted the pass I have earned.

You demonstrate a research strategy using an appropriate mix of information sources with relevance to the product/service and context. The primary research instrument is carefully designed and the results presented. You provide adequate analysis of the Party Hire Melbourne, product/service and target market. Understanding of situation is clearly better than the basic level. You offer insight into the situation. You demonstrate a research strategy using limited information sources with some relevance to the product/service and context. The primary research instrument is used with results partially presented. You provide limited analysis and unimportant information of the Party Hire Melbourne, product/service and target market. You draw broad conclusions about the situation only.

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Party Hire Melbourne, Marquee Hire Melbourne, Business. Australia.

INSPIRATION FROM RESEARCH The objective of research was to find out how our audience used picture messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience MMS capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every Party Hire Melbourne they received (both MMS and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from research was that messaging, both picture and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our MMS in a similar way; as an entertaining extension of personality.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.