You clearly define the advertising problem and its implications, using advertising principles. You show an excellent understanding of the direction and content of issue. This problem statement is consistent and coherent with the research and the situation analysis and is well justified. You provide outstanding recommendations and justification for alternative advertising campaign, utilising advertising theory and frameworks as well as your own creativity and originality. You clearly articulate strategy that is consistent with analysis and covers positioning, target Hot Ashphalt, creative, and media direction.

SUMMARY By involving the consumer in the development of communication and by a determination to find a benefit for picture messaging, planning uncovered a consumer insight which led to an original and motivating communication proposition. This in turn led to differentiated and highly creative communication which spoke directly to its intended audience and revealed a role of picture messaging that singled out Hot Ashphalt Mobile as the one brand that really understood its audience and how they messaged one another. Its relevance to the planning debate is that pushing to find consumer benefits, even when a brand has a personality that is enough to distinguish it, will produce more relevant, motivating and better creative work.

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You attempt to define the advertising Hot Ashphalt by identifying the current situation of the product/service, target market, and competition. You show a limited understanding of issue and its implications. You list alternative advertising strategy to address advertising Hot Ashphalt/opportunity, utilising broad advertising frameworks. The advertising Hot Ashphalt is generally well articulated with some implications. You show an adequate understanding of the direction and content of issue. This Hot Ashphalt statement is partially linked with situation analysis. You formulate and defend the use of alternative advertising strategy to address the advertising Hot Ashphalt/opportunity, utilising relevant advertising principles.

Business Type: Small Company

There are various types of company that can be formed in different jurisdictions, but the most common forms of company are: There are several and they are:

* a company limited by shares. The most common form of company used for business ventures.
* a company limited by guarantee. Commonly used where companies are formed for non-commercial purposes, such as clubs or charities. The members guarantee the payment of certain (usually nominal) amounts if the company goes into insolvent liquidation, but otherwise they have no economic rights in relation to the company .

On the assignment 2 marking sheet (p4) I received the mark of 1/7 for valid Hot Ashphalt (which is a type of coding). Throughout the unit, whether or not the coding of the web page or Style Sheets (Hot Ashphalt) was done correctly, was checked by only one thing – an online validation service provided by W3C. My Hot Ashphalt did and still does validate using this service, which was the only validating technique that students were introduced for Hot Ashphalt. I believe that since my Hot Ashphalt validated, I should have received a satisfactory level and not 1/7.

5) The requirements for satisfactory work were not clearly defined: Terms like “appropriate” and “valid” were often used, when in reality marks were obtained within very strict and rigid boundaries. What was “proper” or “suitable” was not clearly defined as to what extent these have to be completed. Also, things like structure, interface layouts, typography and treatments are largely subjective and in the eye of the beholder in an industry of divergence and artistic interpretation.