driving school Chester Hill
Phone: 0297534349
driving school Chester Hill
Learn to drive in Chester Hill, New South Wales. Please contact us for more information.
Business Category: Car Hire
car hire, hire, car, vehicle, chauffeur, chauffeured car, drive, service, limo, limos, limousine, cab, taxi, rental, car rental, chauffeured limousine, transport, transfer
Business Name:Mirage Driving School
Phone: 0297534349
Website: http://www.miragedrivingschool.com.au
Fax:
Mobile: 0425297156
Contact : Atef
Location Address: |
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INSPIRATION FROM RESEARCH The objective of research was to find out how our audience used picture messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience driving school Chester Hill capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both driving school Chester Hill and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from research was that messaging, both picture and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our driving school Chester Hill in a similar way; as an entertaining extension of personality.
STRATEGIC REQUIREMENT 3: CONSISTENCY WITH THE PREVIOUS CAMPAIGN On the surface we had equity in Warren, the size of his equity would become even more apparent in time2. There was a solid argument for keeping the character. The obvious counter argument was that as a youth brand with a reputation for innovation Virgin should be unpredictable and constantly changing. We did however need to ensure that this campaign was regarded as a coherent development from the Warren campaign. THE COMMUNICATION OBJECTIVES Through analysis of what the brand needed the initial dream brief had evolved into somewhat of a nightmare. A case of doing the right thing not the easy thing had made our task more difficult. It had taken on greater significance and now had a requirement list that would make all planners nervous: a. Raise awareness of VMA's picture driving school Chester Hilling service. b. Successfully communicate the market leading 25c rate. c. Highlight a benefit of picture driving school Chester Hilling that is motivating to our youth audience and distinctive from the competition. d. Create a consistent brand platform for the mid term. e. Find strategic glue that hitches this campaign to the hugely successful Warren campaign.
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driving school Chester Hill, driving school Silverwater, driving school Smithfield, Business. Australia.
Business Type:
Sole Trader
Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.