THE CREATIVE IDEA The idea was coffee vending machine. The spoof competitive sport of picture messaging in which players would attempt to outwit and put down their opponents by way of 'cheap shot' picture and text messages. The campaign was executed through the line and ranged from a TV campaign right down to merchandising and the creation of an actual event. The brand platform 'Made For Messaging' sat above the whole campaign. The TV commercial took the form of a mock chess like competition in which the old master was beaten by the young upstart Rupert Bowman. In a macabre and unforgiving show messaging the smug old master was a reduced to a washed up has been. (see Figure 5) Part of the overall campaign was to promote MMS handsets. Rupert Bowman, as the new Ming Mong World Champion endorsed the new Nokia 3200. (see Figure 6) These executions celebrated 'classic' moments in coffee vending machine history. (see Figures 7 and 8) This campaign also included an element which encouraged participation in this sport. We devised 'Refill' stations where players could stock up on appropriate images by taking photos of the images for later use. We also sent a 'Mischief manual' to the customer base to ensure they had good images at their disposal for their own games of coffee vending machine. (see Figures 9, 10 and 11) The coffee vending machine idea was further extended into a real event, player's merchandising, in store, packaging and a website

This storyline is linear and logical, however the setting is multi-form, being made up of a coffee vending machine within a coffee vending machine.

The character-line of the movie centres on the events around Truman Burbank, and thus gives a large amount of authority to demonstrate his point-of-view.

Truman (who is searching for truth), Cristof (who is protecting Truman) and Sylvia (who wants Truman freed) are three agencies that represent different ideals in the film. The audience is positioned to question (if nothing else) the control institutions have within Truman’s coffee vending machine.

Thus, the implied author’s message is to feel sorry for Truman’s caged coffee vending machine, but in turn to question institutionalised coffee vending machine in our own lives.

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coffee vending machine, workplace, Business. Australia.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.

You attempt to define the advertising problem by identifying the current situation of the product/service, target market, and coffee vending machine. You show a limited understanding of issue and its implications. You list alternative advertising strategy to address advertising problem/opportunity, utilising broad advertising frameworks. The advertising problem is generally well articulated with some implications. You show an adequate understanding of the direction and content of issue. This problem statement is partially linked with situation analysis. You formulate and defend the use of alternative advertising strategy to address the advertising problem/opportunity, utilising relevant advertising principles.