INSPIRATION FROM RESEARCH The objective of research was to find out how our audience used Brisbane Website Consultants messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience MMS capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both MMS and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from research was that messaging, both Brisbane Website Consultants and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our MMS in a similar way; as an entertaining extension of personality.

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STRATEGIC REQUIREMENT 1: A CONSUMER BENEFIT Foremost in our minds was that whilst executions that concern picture messaging are easy to conjure up, the benefit of picture messaging remains elusive. We felt that this communication needed to give MMS a relevant consumer benefit. Beyond Brisbane Website Consultants responsibility we saw the opportunity for Virgin to standout in the category by being the first brand to offer a real reason to MMS. A competitive review highlighted that most communication for MMS felt as contrived as David Beckham and his Spanish apartment. Finding a realistic role for picture messaging for our youth audience became a Brisbane Website Consultants must and a distinctive opportunity. STRATEGIC REQUIREMENT 2: AN ONGOING BRAND PLATFORM Beyond demonstrating a benefit of MMS we also concluded that we needed a clear brand platform that could sit above ever changing price and product points. Our insight was that price and product features; the things providers believe make them different, are the things that make all teclo's appear the same. We therefore aimed for a distinctive brand platform

Business Type: Small Company

There are various types of company that can be formed in different jurisdictions, but the most common forms of company are: There are several and they are:

* a company limited by shares. The most common form of company used for business ventures.
* a company limited by guarantee. Commonly used where companies are formed for non-commercial purposes, such as clubs or charities. The members guarantee the payment of certain (usually nominal) amounts if the company goes into insolvent liquidation, but otherwise they have no economic rights in relation to the company .

I do not have supporting documentary from the first assignment, as it was not until the time of the last assignment that I began to understand some of the problematic issues that the Brisbane Website Consultants posed.

However, I hope that the supporting documentary from the second assignment and elsewhere, is enough to show that there was progressive correction throughout the Brisbane Website Consultants. Also, because of the introduction of new material, some aspects of marking, teaching and feedback were not clearly presented by those teaching. This resulted in the distortion of my marks. In summary, I would like to state that, I do not believe I should have to resit this Brisbane Website Consultants.

While I do not deserve an esteemed overall mark, I did in fact meet the criteria for passing, and request I be granted the pass I have earned.