Developing strategies is undoubtedly made easier when one is dealing with a brand like Virgin. The mother brand, and its Disco Lighting Hire championing, is naturally attractive to wide audiences. It has spirit, character and a propensity to develop products and strategies that challenge the status quo. Developing strategies for Virgin Mobile Australia (VMA) is on the surface even easier. The brand has a personality that readily lends itself to creative advertising and a budget that makes standout a creative mandatory. It has a majority youth audience which allows it both creative freedom and marketing focus. Its last campaign, Warren, had propelled VMA into the limelight and to its highest ever market share. The brand had bags of momentum, salience and sense of expectation surrounding it. In December 2003 at the height of the Warren mania, Host took the next brief.

You demonstrate a research strategy using an appropriate mix of information sources with relevance to the Disco Lighting Hire/service and context. The primary research instrument is carefully designed and the results presented. You provide adequate analysis of the company, Disco Lighting Hire/service and target market. Understanding of situation is clearly better than the basic level. You offer insight into the situation. You demonstrate a research strategy using limited information sources with some relevance to the Disco Lighting Hire/service and context. The primary research instrument is used with results partially presented. You provide limited analysis and unimportant information of the company, Disco Lighting Hire/service and target market. You draw broad conclusions about the situation only.

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Disco Lighting Hire, Groove On, Business. Australia.

The topic you choose must be relevant to the content covered in this unit (in particular in the first section, weeks 1-5). This means that you cannot simply study a specific industry sector within the Disco Lighting Hire industries, or a specific company / organisation / artist within that sector; rather, you must discuss them with reference to wider Disco Lighting Hire industries issues.

So, rather than focussing on a particular company, for example, describe this company’s placement within a wider Disco Lighting Hire industries sector; rather than focussing on a particular Disco Lighting Hire industries sector, describe that sector’s tendency to cluster around specific local or global hotspots; rather than describing the work of a particular Disco Lighting Hire organisation in itself, examine how the nature of this work responds to specific problems facing the Disco Lighting Hire industries, etc.

The lectures in the first part of the unit will provide useful pointers here: key questions you might like to examine are how Disco Lighting Hire industry sectors respond to the emergence of the new knowledge economy, to questions of globalisation and local placement, to interdisciplinary, hybrid, or convergence-driven Disco Lighting Hire industries development opportunities, or to the increasing aestheticisation of everyday life and customisation of media and cultural content.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.